Sell Against Guides

Sales21 work with clients to create 'Sell Against Guides' by analysing in-house sales intelligence and merging the results with externally gathered competitor information.

Focus groups are held with senior managers and directors to identify sales strategy and with the sales team to identify competitor activity.

The Sell Against Guides provide the sales team with a suite of concise, user friendly documents for use at all levels which contain:

• Competitor profiles
• A comparative matrix highlighting strengths and weaknesses
• Competitor summaries
• A competitive product/service matrix
• Silver Bullets detailing key selling points vs. all major competitors
• Battle Cards detailing key selling points vs. individual competitors

The Sell Against Guides ensure the entire sales team are able to respond to arguments known to be deployed against them by key competitors.

If you would like to discuss how Sell Against Guides can improve your sales performance and help you to win more business contact us now for an obligation-free consultancy.