Research & Lead Generation Service

Sales21 have developed a unique research and lead generation service which enables our clients to carry out highly targeted sales and marketing activity. The research phase of the process is carried out using telephone survey templates aligned to each company’s individual products and services. The survey captures information that is crucially important in the sales process:

• Contact details of decision makers and influencers.
• Products & services purchased.
• Frequency of purchase & annual spend.
• Details of current suppliers.
• Key factors considered when selecting a supplier.
• Evaluation of current supplier’s performance in line with these key factors.

At the end of the survey the interviewer seeks permission to send a copy of the survey results and introductory literature from our client. Currently over 75% of buyers agree to receive introductory literature – which opens the door for effective sales & marketing follow up.

Messages can be personalised to take into account the needs of each individual company identified by the survey to provide powerful and compelling messages that will ‘hit the spot’. In addition ‘hot leads’ who are dissatisfied with their current supplier can be identified for priority follow up.

If you would like to discuss how our Research & Lead Generation service can help you to improve sales performance and win more business contact us now for an obligation-free consultancy.