About Sales 21

	Steve Forey, Sales & Marketing Director: has been responsible for B2B sales and business development with blue-chip multinational companies and a variety of small to medium-sized companies for over 20 years. He has experience in a number of business sectors, including publishing, printing, sport, and business consultancy. He started-up, and eventually sold his own magazine distribution company before becoming a Director of Business Link, the government business support agency. He set up Sales21 in November 2000 to provide smaller companies with access to professional sales services.
	Michael Herson, Director: has a classical marketing background with over 20 years corporate experience in senior roles with 'blue chip' FMCG food companies - Unilever, United Biscuits, Del Monte, & RHM. His sales experience extends from B2C to B2B , both in the UK and internationally. As a consultant for Business Link in London he has provided advice to numerous smes on sales strategy. Michael is a strong strategist specialising in analysing emerging and niche market sectors, where little information exists in the public domain. He is the author of over 30 B2B published articles in the business and trade press and is a regular speaker at trade conferences.
	Justin Segal, Client Services Director: has been involved in sales, marketing and client management for over 10 years. Most recently, he was a director of Gallery of Costume and Textiles, where he was responsible for sales, marketing, press and client relations. Prior to this, he was European agent and project manager for Layla Moussa design where he was he was in charge of growing the company and increasing brand awareness. Justin worked or 6 years as a senior trainer at Linguarama, where he devised programmes and managed a team of staff to ensure that their performance was in line with the client's brief.
	Vicky Charlesworth, Client Services Manager: graduated in Accounting and Management from the University of Reading and as Client Services Manager for Sales21 has put into practice her project management skills to ensure the success of a number of strategic sales projects. She has experience working in busy customer facing environments, in sectors including retail sales and hospitality.
	Pollyanna Gleeson, Senior Telesales Consultant: worked in the newspaper industry as an advertising sales manager for local titles including the Islington Gazette and Muswell Hill Journal. Also has experience in the Property sector and was a regional sales manager for Pland selling stainless steel products to distributors such as Coalite and Travis Perkins. She also worked for Kitchens Direct selling kitchens to the public and setting up appointments for other sales people.
	Stephen Dyer, Senior Telesales Consultant: has many years of telemarketing and telesales experience and is particularly skilled in identifying appropriate decision makers and at booking appointments with buyers at a senior level. He has worked across numerous business sectors and also has experience of the public sector.
	Tim Dawson, Senior Telemarketing & Research Consultant: is highly experienced in carrying out research and telemarketing campaigns focused on business development and has worked successfully across a number of sectors ranging from Financial Services to the Leisure Industry.